Online Marketing Strategy
What will an online marketing strategy for your business entail? To a great extent, that will depend on your type of business and your professional goals.
However, every well-designed marketing strategy should include a few set key considerations. Brad’s here to summarise it for you.
What is an online marketing strategy?
What do entrepreneurs, real-estate companies and retail have in common? They all need an online marketing strategy. Yes, need. You would not operate a business without a business plan, so do not make the mistake to run your marketing without a solid strategy. These are the six ground rules for any successful marketing strategy:
1. Develop a Business Brand
You need to know your brand before you can tell anyone else about it. What is your Unique Selling Point (USP)? What are your competitors doing right, what should they be doing differently? Why should potential customers make business with you and not them? In order to sell, you have to be personable, transparent, and, most importantly, trustworthy. Your brand strategy should be a solid foundation upon which your marketing can be build.
2. Take Content Marketing Seriously
According to WordPress, 20 billion pages are viewed by 409 million people each month. Chances are, that many of those pages are articles, blogs, whitepapers, and other valuable pieces of content. When people need information and advice, they will look for it online. The 2018 Adobe Consumer Content Survey found that 42% of customers will get annoyed if content isn’t personalised or irrelevant to their needs. If your customers are searching for answers on the internet, then you should be the one to answer their questions in an informative, branded, and personalised manner.
3. Implement Search Engine Optimisation (SEO)
5. Take Up Social Media Marketing
6. If In Doubt, Get Some Help
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